Strategy is Critical to Social Business Success
It’s my firm belief that strategy is critical to business success.
Many small business owners approach their online business development the same way we name our pets. We buy them, live with them a while, and then decide on a name that fits the personality.
Contrast that approach to the way we name our children. We learn we are pregnant, then deliberate over family names, popular names, boy names, girl names, trendy names, names in books and come to a decision that makes sense for us.
No matter which “naming” approach we take to online business growth, a strategy that makes sense for our business must be developed and implemented to succeed. A well organized approach helps us:
- Deliver on time
- Stay in budget
- Give users what they need
- Please our clients (and ourselves)
- Rally everyone around a vision
- Build a cohesive experience
- Minimize revisions
What naming model do you follow?
Photo Credit: Alex Osterwalder
The pet/baby naming analogy deserves credit, and yet I failed to save the original post. If you know the author, please comment.
Web 3.0 Infograph via Marc Meyer
Crafting a Social Business Strategy
- Image by lunaweb via Flickr
A well crafted social business model builds readership over time with a well developed strategy.
A web strategy includes five critical components that are inter-connected:
- Technology – hardware, web hosting, web applications, blog software
- Information – web analytics, URL tracking, keyword research, reputation management
- Content – blogs, Facebook Pages, Twitter, multi-media (images, video, audio)
- Community – commenting, interaction, Facebook, Twitter
- Internet Marketing – search engine marketing, landing page optimization, traffic, conversion, testing
The David Armano info-graphic is one of the best representations of “inter-connectedness” I’ve seen.
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