Baby Steps to Facebook Pages
A few days ago I received this email from a small business owner ready to move forward with a social media effort.
It is now time for me to step into the new forms of social media & technology that are out there. I currently do not TEXT, FACEBOOK, TWITTER , use a i-pod or even know how to take pictures (on purpose) with my cell phone. I tried to set up a personal page and business page. Will you be my friend or fan?
I responded with some baby steps.
- Include the link to your Facebook page and profile when you send newsletters. Your email below forces me to go to Facebook and look for you. Most people will not take that extra step.
- Get a custom Facebook username. This is the link to your Facebook page – http://www.facebook.com/#!/pages/Marietta-GA/Marietta-Wine-Market/129897743722015?ref=ts Not exactly what you want to see in your newsletter, is it?
When you reach the magic number of 25 people liking your page, login to Facebook and go to Facebook.com/username
- Look beneath the peach colored box for ‘Set a username for your pages’ and click the blue link.
- Search availability for MariettaWineMarket as your username. You can’t use spaces and you can’t change the name, even if you spell something wrong.
- When you go through this process you can easily tell people your Facebook page is Facebook.com/MariettaWineMarket instead of the original ugly link.
- Look for people you know on Facebook and invite them to be your friend. People who know and love you and your business will gladly Like your page. So, go to your page. Look under your picture for ‘Suggest to Friends’ and click. All your friends will pop-up in a box. Click the ones you want to Like your page and submit. Facebook sends a note to all those people to let them know you have a page. Yay!
- Write on your Facebook page. These updates will appear when people who Like the page login to their accounts. Be social, not sales oriented. Write tips, news, events, discounts that will be valuable to your readers.
- Come over to my page at Facebook.com/SweetTea.StraightTalk and connect for more tips.
How would you help them get started?
Beginnings of a Social Media Business Strategy
It’s no secret. I’m passionate about using social media in business settings.
My Twitter stream is full of people who write and share about social media branding and R.O.I. (return on investment) and content strategy. Staying on the leading edge of using new media for business is important to me, personally and professionally.
And yet…
Most Business Folks Aren’t Social
Every day I talk with small business owners who have yet to dip their toe into social media. Heck, they aren’t even using basic technology to the fullest functionality:
- Computers are running outdated programs that move at a snail’s pace.
- Cell phones are used solely for phone calls even when the phones are “smart.”
- “Copy and paste” is a foreign language.
Take a look at this email I received today.
It is now time for me to step into the new forms of social media & technology that are out there. I currently do not TEXT, FACEBOOK, TWITTER , use a i-pod or even know how to take pictures (on purpose) with my cell phone. I tried to set up a personal page and business page. Will you be my friend or fan?
It’s Not About the Tools…
We hear the refrain at least once a day.
It IS about the tools in the beginning. Or the font size. Or the color of the background. Or the placement of widgets. Or how many words are required for a post. Or not using a personal image on Facebook. Or speaking in first-person vs. third-person. Or being fearful of comments. Everyone starts the social media journey based on where they are today.
These business owners are smart. They run a successful business and are reaching out to learn. Are we taking the time to meet them at their point of need?
Do we invite them to social media events and leave them drenched by a fire-hose? When you see the deer-in-headlights glaze, what do you do?
How are you reaching out to beginners?
Photo Credit: Katie Tegtmeyer via Flickr
Looking For Buyers
“We want to find the buyers,” my client responded when I asked about the goals for their blog.
Let’s flip the statement. What if we want the buyers to find you? How would that impact your content strategy?
For the next two hours we explored the differences among their buyers: motivation, budget, lifestyle, demographics.
Conversation shifted from a push/sell mindset to pull/buy; from it’s all about me and my need for business to service and problem resolution.
The clients were frustrated and disillusioned when they scheduled the consultation. They left with passion, excitement and a plan of action.
What’s your goal? How would shifting words around change your point of view? Will it make a difference in your content?
Photo Credit: Gibson Regester
