Failure Is Not Fatal

Failing can often bring the type of marketing insight that will eventually allow you to succeed on a massive scale. I recently listened to the audiobook of Seth Godin’s Tribes. Here’s what he had to say about failure: “The secret of being wrong is not to avoid being wrong. The secret is being willing to [...]

Risky Business

Your job or business is risky. risk (noun) 1. The possibility of suffering harm or loss; danger. 2. A factor, thing, element, or course involving uncertain danger; a hazard And yet, risk also offers profitability. You cannot succeed if you are not willing to take risks. Be bold. Take a chance. Get over your fear [...]

The Illusion of Stability

Seth Godin outlines the pace of marketing and the idea of an stability in marketing in his most recent book, Tribes. Here is a brief quote: “Stability is an illusion. Marketing changed the idea of stability. It’s human nature. We still assume the world is stable, still assume that Google will be #1 in five [...]