Follow the Yellow Brick Road
Filed under: Personal Days - Blues and Coffee Breaks
BUILD YOUR OWN OZ!
“Follow the yellow brick road,” sang Dorothy and her unusual entourage in The Wizard of Oz, as they marched toward the Emerald City. The road was clear and their direction set. What they didn’t know was that the good witch and the joyful munchkins had sent them down a road leading to a wanna-be fake wizard behind a curtain.
Have you ever had friends or family direct you to take a “yellow brick road” of their imagining? If you blindly followed their advice, you may have ended up in your own Emerald City of disappointment. The truth is you have the power to create and follow a yellow brick road of your own, one that leads to the realization of your dreams. 
The hard part is that YOU must also lay the paving stones of that road. You must first decide on a destination, and then be certain that each brick faces in that direction. Along the way, you may be distracted by winged monkeys or a wicked witch of your own making. If you succumb to those distractions, you may look back to find that your paving stones are uneven and lead in the wrong direction.
Only by having your destination clearly in mind will you arrive unscathed by life’s many dead-ends and hairpin twists and turns. You must also be committed to the work involved – choosing only the right bricks, having the patience and perseverance to lay them straight, and the strength to avoid life’s temptations as you work.
In the words of Thoreau – “If you have built castles in the air . . . ”
Photo Credit: dawnzy58
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Failure Is Not Fatal
Filed under: Small Business Owners - Running the Show
Failing can often bring the type of marketing insight that will eventually allow you to succeed on a massive scale.
I recently listened to the audiobook of Seth Godin’s Tribes. Here’s what he had to say about failure:
“The secret of being wrong is not to avoid being wrong. The secret is being willing to be wrong. The secret is realizing that ‘wrong’ isn’t ‘fatal.’
The only thing that makes people and organizations great is their willingness not to be great along the way. The willingness to fail on the way to reaching a bigger goal is the untold secret of success.” (2:43:43)
Decide what you want, where you are in life, and where you want to be.
I know the current market is scary for most. And yet, there is hope for those willing to take some chances.
Risky Business
Filed under: Small Business Owners - Running the Show
Your job or business is risky.
risk (noun)
1. The possibility of suffering harm or loss; danger.
2. A factor, thing, element, or course involving uncertain danger; a hazard
And yet, risk also offers profitability. You cannot succeed if you are not willing to take risks. Be bold. Take a chance.
Get over your fear of being different. Your fear of failing. Your paralysis by analysis.
You’ve got no choice. Everything is risky.
When all roads lead to risk, there’s only one thing we can do. Live. We live life by learning, by trying, by falling down and getting up and learning from the best teacher we’ve ever had – life itself. “Everything Is Risky” David Armano
If all this talk about risk is making you nervous, don’t worry – it should.
Risk is inevitable. Failure is not.
When you are ready to talk to someone who understands, someone with a strategy for your online marketing success, contact me.
