Track the Effectiveness of Your Marketing | Money Saving Tip
Filed under: Tips & Tricks - Sites, Software, Shortcuts
Money Saving Technology Tip #21
Track the Effectiveness of Your Marketing with Analytics
“Have metrics tracking in place. If my web hosting service doesn’t provide a stats system, or provides an inadequate one, I’d sign up for Google Analytics. It offers more data than some small businesses need, but you can’t beat the price. You need metrics in place at the beginning so you can track all your upcoming marketing efforts. Cost = Free.”
Matt McGee, Small Business Search Marketing, @mattmcgee
Source: Small Business Trends
How Is Your Credit? – Your Morning Coffee Break
Filed under: Personal Days - Blues and Coffee Breaks
his character is what he really is.”
HOW’S YOUR CREDIT?
Ever hear someone say, “I have good credit”? They are probably referring to their credit “rating” – a score bestowed upon them by creditors, banks or rating agencies. Simply stating, “I have good credit” changes nothing, nor does the statement merit the attention of creditors. Credit can only be given by others for service to them, i.e. paying them on time.
So, credit is the result of serving others – in many ways. You cannot claim education, victory, experience, success, reputation, or a suave demeanor. Each of these is a gift from others, as a result of your service to them. Friends recognize your courage as a result of your being cool under pressure. Your success is recognized by others only once you have served them well. Knowledge of your career field is recognized by others only after it’s been applied to situations in the form of more service.
In the accounting world of income and expense, a debit is something paid out, while a credit is something received. Thus all credits are received from others – not by our own making. The debits – what we pay out – are our efforts, persistence, and service. How they are rated is not under our control, but is determined by those served.
Without service, there are few rewards. Yet, you’ve seen those who insist on getting more attention than they deserve. They feel they’re being short-changed, that they are not appreciated, that they are always the victim. If you look more closely at their contributions, you are also likely to see the dearth of service they are offering.
With service, credit follows. It may be subtle or quite visible – but it always follows. Concentrate on what you have to offer and forget the rewards. Those who are served will pick up the tab!
Make this a great week!
Money Saving Tip | Use ExpertClick for Public Relations
Filed under: Tips & Tricks - Sites, Software, Shortcuts
Money Saving Technology Tip #20
Use ExpertClick for Public Relations
ExpertClick makes it easy and affordable to get news releases out into the market with its NewsReleaseWire.com service. This feature alone makes the service worth the cost: 52 news releases a year are included, without per-release charges, which is a substantial savings over traditional press release distribution services. ExpertClick could pay for itself in 2 or 3 news releases.
Source: Small Business Trends
