Strategy is Critical to Social Business Success

It’s my firm belief that strategy is critical to business success. Many small business owners approach their online business development the same way we name our pets. We buy them, live with them a while, and then decide on a name that fits the personality. Contrast that approach to the way we name our children. [...]

Web 3.0 Infograph via Marc Meyer

via directmarketingobservations.com Posted via web from Bits of Orange

Crafting a Social Business Strategy

Image by lunaweb via Flickr A well crafted social business model builds readership over time with a well developed strategy. A web strategy includes five critical components that are inter-connected: Technology – hardware, web hosting, web applications, blog software Information – web analytics, URL tracking, keyword research, reputation management Content – blogs, Facebook Pages, Twitter, [...]