Social media and web marketing can make us unsteady on our feet when we are first learning internet business marketing tools. Hesitantly, we pull ourselves up to the nearest social networking site and step into the unknown. Many of my clients are self-described newbies at web marketing and social media. It is now time for [...]
Baby Steps to Facebook Pages
Filed Under: Social Media Marketing Tagged With: Facebook, small business, social media, social network
Beginnings of a Social Media Business Strategy
It’s no secret. I’m passionate about using social media in business settings. My Twitter stream is full of people who write and share about social media branding and R.O.I. (return on investment) and content strategy. Staying on the leading edge of using new media for business is important to me, personally and professionally. And yet… [...]
Filed Under: Web Marketing Strategy Tagged With: small business, social media, social network
Looking For Buyers
“We want to find the buyers,” my client responded when I asked about the goals for their blog. Let’s flip the statement. What if we want the buyers to find you? How would that impact your content strategy? For the next two hours we explored the differences among their buyers: motivation, budget, lifestyle, demographics. Conversation [...]
Filed Under: Web Marketing Strategy Tagged With: content strategy, social media, web marketing
