Learning to Fly!

“When you come to the edge of all the light you have known, and are about to step out into darkness, Faith is knowing one of two things will happen – there will be something to stand on, or you will be taught how to fly.” “Jonathan Livingston Seagull” by Richard Bach LEARNING TO FLY! [...]

How to Use Colors and Influence Readers

By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. This infographic from KISSmetrics highlights the impact of color on marketing, branding, and purchases.

How Not to Kill Your Visitors Before They Become Customers – Avoid Ambush at High Noon

Your goal for website visitors is to make a purchase, complete a lead form, sign-up for an email list, make a phone call, or conduct another measure of engagement. Your web marketing efforts, no matter how effective at drawing visitors, will struggle endlessly if your website is not effective in converting visitors to your desired [...]

The Philosophy Behind WordPress 3.2

Matt Mullenweg, the founding developer of WordPress, says the release timing of 3.2 was fitting since it celebrated the independent Web on Independence Day. “At the core, open source is about freedom – it’s the freedom to run the software for any purpose, it’s the freedom to be able to get under the hood and [...]

Innies and Outies

Jason Falls grabbed my attention long before meeting him personally a few years back. His straight forward approach is refreshing and speaks volumes outside the social media marketing echo chamber. If an outlier, by Malcolm Gladwell’s definition, is someone that exists and acts outside the normal experience, then an inlier would be one who exists [...]