Jason Falls grabbed my attention long before meeting him personally a few years back. His straight forward approach is refreshing and speaks volumes outside the social media marketing echo chamber. If an outlier, by Malcolm Gladwell’s definition, is someone that exists and acts outside the normal experience, then an inlier would be one who exists [...]
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Social Media Marketing
Marketing communication through social media channels
Innies and Outies
Filed Under: Social Media Marketing Tagged With: content strategy, social media, web marketing
Social Media Marketing Audit
A social media marketing audit is an evaluation of an organization, system, process, project or product. It is an opportunity to identify and fix what’s wrong, guide new efforts and avoid repeating mistakes from the past. Our clients tend to fall in one of two categories—they have an online presence, yet are frustrated with social [...]
Filed Under: Social Media Marketing Tagged With: audit, social media audit
Move Mountains, Tell Stories
“Even my best girlfriends don’t get what I’m doing for a living!” My girlfriends are not dummies. Most of these women have “smart” phones and know how to text—a necessity if you are the mother of teenage children. They are on Facebook. One girlfriend meets my definition of being tech-savvy. And yet… We don’t speak [...]
Filed Under: Social Media Marketing Tagged With: communication, content strategy, small business
