How Social Media Information Explosion Counts

December 10, 2009 by Kathy Drewien · Comments
Filed under: Social Business - Strategy & Networking, Tech Gadgets - Shiny Gizmos A Plenty

What follows is my comment in response to a thought provoking post.

I do love this sexy widget.

My first reaction is to wonder how any of us are ever “discovered” in the overwhelming amount of information being shared in seconds. Certainly keywords for our target market play a major role in search engine results. And yet…

I believe filters and connections are equally – if not more – important.

Personally, I’m led to new information, new insights, new ideas, new businesses, new clients, new friends as a result of my online connections with people such as yourself, James.

I was not in search of a winery, yet I was led to one located in a beautiful setting in North Georgia. The concept of a Social Media Count widget never crossed my mind until I was personally invited to share my comments here.

I’m excited by the cultural revolution of communication inherent in social media as much as I am excited by the social business aspect. If you believe, as I do, consumers do business with those they know and trust; then search is not the primary variable in the equation.