7 Simple Steps to Improve SEO
Improve your search engine optimization (SEO) today in seven simple steps.
Image by Hobo! via Flickr
- Find keywords. Pick a list of words relevant to your business. Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words.
- Put keywords in Page Title. The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, keep it short.
- Put keywords in Page URL. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page.
- Put keywords in Meta Data. While the page Meta Data (Page Description and Keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there.
- Put keywords in your H1 text. The H1 to H6 tags are used to define HTML headings. H1 defines the largest heading and H6 defines the smallest heading. There should only be one H1 tag on your site – the name of your business or the name of the page or the name of the article. The following tags are secondary; much like the outline for a class term paper.
- Use keywords in the page content. Putting keyword phrases in your page content also signals to search engines that the page is actually about the keyword and should show up in search results.
- Monitor your rank. Give the search engines some time to do their thing (couple days) and then keep checking your rank to see what happened and track your progress.
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Sharing What We Know
Yesterday I participated in one of my favorite activities – sharing what I know and love about WordPress with people interested in using today’s technology to grow their business. The atmosphere was upbeat, energetic and generous.
I’m talking about the Real Estate BarCamp in Nashville which was attended by some of the best and brightest agents across the country. Everyone was an active participant and eager to share their experience with others.
Social community business marketing in action.
Take time to find an upcoming social media event near you and mark it on your calendar today!
Stop Waiting for Your Ship to Come In
THE WAITING GAME!
The well-known Nike commercials have hammered into our heads the phrase “Just do it!” Regardless of how you view their advertising, there is magic in the words “just do it.” The real key to the message is “doing it,” a.k.a. taking action. Anything you have ever desired is available to you if you will it.
Now, consider those who are constantly washed over by the “tide.” Note that the lyrics in Jim Croce’s song say, “I’m WAITING for my ship to come in . . .” and then, “but all that comes in is the tide.” That sounds like a victim’s lament, as in, “Oh poor me, here I am ready and excited, waiting for my ship to come in, and I get dumped on by the sorry tide. Bummer. How unfair.” Duhh! Helloooo!
It’s easy to see that “action” is the opposite of “waiting.” Yet, it’s so easy to do nothing – waiting passively. Action requires energy, enthusiasm, movement, and objectives, while waiting requires not even a thought.
Whether your desire (your “ship”) is a relationship, wealth, a healthy body, or a new car, you must be the captain, not the port – the “master of your fate,” not a tide-washed, sand-covered beach ball. Life is great! On your next trip to the beach, buy a boat, a map, and a compass, and then choose your own port of call. You’ll dine at the Captain’s Table every day!
Have a great week!
