Replacement Therapy | Morning Coffee Break

“Fear knocked at the door, faith answered. No one was there.”
~ Unattributed

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REPLACEMENT THERAPY!

Ever received one of those emails that contains a touching message, then suggests that if you forward it to ten more people you’ll receive a “special blessing” or “ten million dollars in three days”? It usually also warns that the last person who didn’t forward it met some terrible fate at the hands of unknown evil-doers. Remember how that last part – the veiled threat – made you feel? You didn’t think something awful would really happen, but you resented being put in the position of wondering.

We’ve been told many times that our worst fears are of the “unknown.” An unidentified fear sends our imagination into high gear, conjuring up vivid mental pictures of dastardly plots against us. We ruminate endlessly over the possibilities. Such fear is disruptive to our well-being, and leaves us tired and wrung-out.

So, how do you handle fear? One method is to identify the fear, so that once you do, it is no longer “unknown.” That also means it is measurable, and can be logically quantified. Once you know what it is, your imagination can no longer dream up worse things that it is not. Once identified, it is possible to determine possible outcomes.

Most fears will never come to fruition. Those that do are divided into two categories: those we can control, and those we can’t. If we have control, we also have the ability to survive our fears, and change their outcomes. Most fall into that category.

One mother’s lifelong advice to her daughter who worried too much was to replace the worry thought with another more pleasant thought. The opposite of fear is hope, which also gives us courage. The next time you experience fear of the unknown, try replacement therapy. Think positive, hopeful thoughts when fear knocks at the door. Then, when you open the door – no one is there!

Make this a great week!

 

Track the Effectiveness of Your Marketing | Money Saving Tip

money-save-technologyMoney Saving Technology Tip #21

Track the Effectiveness of Your Marketing with Analytics

“Have metrics tracking in place. If my web hosting service doesn’t provide a stats system, or provides an inadequate one, I’d sign up for Google Analytics. It offers more data than some small businesses need, but you can’t beat the price. You need metrics in place at the beginning so you can track all your upcoming marketing efforts.  Cost = Free.”

Matt McGee, Small Business Search Marketing, @mattmcgee

Source: Small Business Trends

 

How Is Your Credit? – Your Morning Coffee Break

“A man’s reputation is the opinion people have of him;
his character is what he really is.”
~ Jack Miner, conservationist (1865-1944)

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HOW’S YOUR CREDIT?

Ever hear someone say, “I have good credit”? They are probably referring to their credit “rating” – a score bestowed upon them by creditors, banks or rating agencies. Simply stating, “I have good credit” changes nothing, nor does the statement merit the attention of creditors. Credit can only be given by others for service to them, i.e. paying them on time.

So, credit is the result of serving others – in many ways. You cannot claim education, victory, experience, success, reputation, or a suave demeanor. Each of these is a gift from others, as a result of your service to them. Friends recognize your courage as a result of your being cool under pressure. Your success is recognized by others only once you have served them well. Knowledge of your career field is recognized by others only after it’s been applied to situations in the form of more service.

In the accounting world of income and expense, a debit is something paid out, while a credit is something received. Thus all credits are received from others – not by our own making. The debits – what we pay out – are our efforts, persistence, and service. How they are rated is not under our control, but is determined by those served.

Without service, there are few rewards. Yet, you’ve seen those who insist on getting more attention than they deserve. They feel they’re being short-changed, that they are not appreciated, that they are always the victim. If you look more closely at their contributions, you are also likely to see the dearth of service they are offering.

With service, credit follows. It may be subtle or quite visible – but it always follows. Concentrate on what you have to offer and forget the rewards. Those who are served will pick up the tab!

Make this a great week!

 

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