Social Business – Southern Style

Filed under: Small Business Owners - Running the Show, Social Business - Strategy & Networking 

Naming things is important. Naming helps us understand new concepts.

Naming is empowering. Naming brings the unknown into the realm of the known.

When I know what something is named, I can share with you.

Today, I read two posts focused on the same phenomenon – social business.

Technology, society and work are all changing at breakneck speeds. Businesses that seek to create and capture value from these changes must harness opportunities at their intersection, the hub of social business.

With Social Business Design, communication becomes an integral part of how workstreams relate to one another allowing decisions to be made with fresher information. Businesses progress towards strategic goals, under the assumption that all activities are on a “need to know” basis – and anyone and everyone needs to know, all the time.
~ Dachis Group

‘Social Business’ denotes businesses organized around social ties and the use of social technologies to support them.

Of course, they [the Dachis Group] are advancing a more complex picture — social business design, and its moving parts — while I am simply sketching out the anthropology of the thing.
~ Stowe Boyd

The second “definition” is easier for me to wrap my mind around. Organizing around social ties is what most women do quite naturally. It’s in our genes, I guess.

I don’t work in a huge corporate setting — unless you want to count the volunteer work at church! Maybe that accounts for my difficulty in reading the Dachis Group material. Even the David Armano illustrations are complex.

My definition is simpler.

Social Business ~ Southern Style. Let’s get together with a glass of sweet tea. You tell me about your business, your clients, your dreams. I’ll tell you about ways to integrate technology into the mix and help you spread the word to people who care.

Do different businesses need different approaches? Does the size of the business make a difference?

What do you think? How do you define social business?

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Comments

  • I like the Dachis Group and their ideas, Kathy, but I think you hit the nail on the head, with Southern charm and flair. Your definition is simple, sweet, and satisfying - much like that glass of tea. While I can grasp the concepts from the Dachis Group, most of our clients don't. Being very technical minded, I have to remember this when I attempt to explain what we do. Your post reminded me and gave me a great visual that most clients can easily get there heads around. Thanks for sharing.
    .-= Kevin Gilbert´s last blog ..WordCamp 2009 is here =-.
  • Thanks, Kevin, for your comment. Too often I get caught up in the complexities of the newest and brightest toy; especially when I'm in the midst of meetups, tweetups and barcamps.

    And yet the most exciting breakthrough for one of my clients was learning how to hide Farmville and other games from her Facebook feed.
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