Tell Your Clients Where to Go

“Oh, if I’d known you did xyz, I would have done business with you!”

Sound familiar? Don’t you hate the kick in the stomach feeling when you learn your client hired someone else?

Drew, over at the Marketing Minute, offers suggestions on letting clients know what you do.

Are you sharing case studies with “here’s what we learned” tips that your other clients can use?
Are you hosting events where your customers can come together and talk about the thing they have in common – you?
Do you bring samples or photos of work you’ve done for others to your client meetings? Start off the conversation with a…”hey, I thought you might find some value in what we learned when we did XYZ for You Know Who.” So bring something relevant.

If they don’t know that you do it – they’ll find someone who does.