Failing can often bring the type of marketing insight that will eventually allow you to succeed on a massive scale.
I recently listened to the audiobook of Seth Godin’s Tribes. Here’s what he had to say about failure:
“The secret of being wrong is not to avoid being wrong. The secret is being willing to be wrong. The secret is realizing that ‘wrong’ isn’t ‘fatal.’
The only thing that makes people and organizations great is their willingness not to be great along the way. The willingness to fail on the way to reaching a bigger goal is the untold secret of success.” (2:43:43)
Decide what you want, where you are in life, and where you want to be.
I know the current market is scary for most. And yet, there is hope for those willing to take some chances.
