Jason Falls grabbed my attention long before meeting him personally a few years back. His straight forward approach is refreshing and speaks volumes outside the social media marketing echo chamber.
If an outlier, by Malcolm Gladwell’s definition, is someone that exists and acts outside the normal experience, then an inlier would be one who exists and acts as part of it.
I propose we refer to an inlier as someone in a mainstream user base … the majority … someone who is, statistically at least, like most other users.
By this definition, social media adopters to date are not inliers. They are not the rule, but exceptions to it.
This has been my argument and purpose for building a learning community and question-answer site around social media and digital marketing.
The rest of the country, not Silicon Valley, New York, Boston or Austin, doesn’t Tweet, blog, check-in or post. via What Inliers Think About Social Media | Social Media Explorer
