Money Saving Technology Tip #21
Track the Effectiveness of Your Marketing with Analytics
“Have metrics tracking in place. If my web hosting service doesn’t provide a stats system, or provides an inadequate one, I’d sign up for Google Analytics. It offers more data than some small businesses need, but you can’t beat the price. You need metrics in place at the beginning so you can track all your upcoming marketing efforts. Cost = Free.”
Matt McGee, Small Business Search Marketing, @mattmcgee
Source: Small Business Trends
