A social media marketing audit is an evaluation of an organization, system, process, project or product. It is an opportunity to identify and fix what’s wrong, guide new efforts and avoid repeating mistakes from the past.
Our clients tend to fall in one of two categories—they have an online presence, yet are frustrated with social media marketing hype; or they are overwhelmed and uncertain about how and where to start.
We believe your website is a critical component of social business marketing.
You need your site to impress people, create impact, convince clients, convert visitors, increase sales, and pay for itself.
Is your website meeting customer expectations?
- Are buttons linked to each social network prominently located on the website? This is one of the easiest ways to let people know where to find you online.
- Are there social sharing buttons on your content—news items, blog posts, e-books, white papers, industry resources, yada, yada, yada? Make it ridiculously easy for people to share your content!
- Take a look at the website analytics. (You do have measurement tools installed, right?) Are social networks driving traffic to the website? If so, what are the top landing pages? If not, consider how to better drive traffic to the site through social networks.
If you are not where you want to be, we can help.
For several years, we’ve been offering website reviews to clients who want to know exactly what’s not working with their website or blog so they can fix it and get better results for their business – fast.
They’ve loved the results. You will too.
