Crafting a Social Business Strategy

A well crafted social business model builds readership over time with a well developed strategy.

A web strategy includes five critical components that are inter-connected:

Technology – hardware, web hosting, web applications, blog software
Information – web analytics, URL tracking, keyword research, reputation management
Content – blogs, Facebook Pages, Twitter, multi-media (images, video, audio)
Community – commenting, interaction, Facebook, Twitter
Internet Marketing – search engine marketing, landing page optimization, traffic, conversion, testing

The David Armano info-graphic is one of the best representations of “inter-connectedness” I’ve seen.