The Illusion of Stability
Seth Godin outlines the pace of marketing and the idea of an stability in marketing in his most recent book, Tribes. Here is a brief quote:
“Stability is an illusion.
Marketing changed the idea of stability. It’s human nature. We still assume the world is stable, still assume that Google will be #1 in five years, and that we’ll type on keyboards, and fly on airplanes, that China will keep growing, and that the polar icecap won’t really be melted in six years. And we’re wrong.
We’re wrong because the dynamics of marketing and storytelling, and the incessant drumbeat of advertising, have taught us to be restless in the face of stability and the internet just amplifies this lesson…Today the market wants change. The market demands change.” -Seth Godin, Tribes, audiobook 24:24
Marketing is changing every day.
Consumers resist push marketing in favor of direct communication. Marketing is more entwined with technology. If you get lazy and stop learning – or mistakenly believe business will return to normal – your business will become obsolete.
It’s no surprise some of you are intimidated. A slew of new technologies and growth of the online social networking channel has left many paralyzed with uncertainty.
There will never be a time when you understand everything. You must start learning and implementing today because marketing will never be the same again.
If you need help or direction, contact me. I’m booking well into January now.
If you enjoyed this post, make sure you subscribe to my RSS feed!
I'm always open to your thoughts...