What about Pscyho Socialgraphics?
Beth Kanter’s posts are well researched and always point me to new writers and interesting points of view. The following excerpt is only a short section of an in-depth post on audience analysis frameworks.
In designing for social participation, Adrian Chan urges us to consider user goals and needs — even interests, features, functionality, and adoption. Best practices and popular ways of using social media guide us in our decisions. What is also important to consider users psychological motivations and build that into your strategy. Here’s his suggestions:
Goals and rewards – Consider the kinds of goals you might set and the rewards that may be earned by users who reach them. These might be personal goals and rewards levels, tasks, challenges, or points. Or social goals and rewards, resulting in status, ranking, visibility, lists, features and spotlighting members.
Moods and feelings – Give expressive users ways in which to communicate their moods and feelings. For example, emoticons and gifts, or icons to be used and exchanged with friends or attached to messages and content. These small gestures, while small, can be curiously compelling.
Knowledge and learning – For users interested in research, information, bookmarking, and more search and browse-related activities, provide ways to share discoveries. Capture those learned moments and make them visible — perhaps surface and validate experts and top contributors.
Giving and receiving – For users who enjoy social transactions provide gifts and a means of passing them around privately and publicly. Gifting is a highly social form of communication, and besides being kind, engages a sense of reciprocity in most of us. So it’s naturally contagious.
Helping and assisting – Some users are just naturally good at paying attention to others, and enjoy helping and assisting those with needs or questions. Design ways to surface these needs and create channels by which helpers can pitch in.
Reviewing, recommending, and rating – Users equipped with opinions and a sense of taste can make valuable reviewers and recommenders. Design ways to capture their contributions as social content. This can be designed then into lists, favorite, trends, news and more.
What do you know about the target audience you are trying to reach with your social media strategy?
Posted via web from Bits of Orange
Have You Seen These Related Articles?
- Introducing Beth Kanter, who will blog about presentations & social media in the non profit world (slideshare.net)
- Why User Competency Matters in Social Design (mashable.com)
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