Crafting a Social Business Strategy

June 2, 2010 by Kathy Drewien · View Comments
Filed under: Social Business - Strategy & Networking 
SocialCamp Memphis
Image by lunaweb via Flickr

A well crafted social business model builds readership over time with a well developed strategy.

A web strategy includes five critical components that are inter-connected:

  • Technology – hardware, web hosting, web applications, blog software
  • Information – web analytics, URL tracking, keyword research, reputation management
  • Content – blogs, Facebook Pages, Twitter, multi-media (images, video, audio)
  • Community – commenting, interaction, Facebook, Twitter
  • Internet Marketing – search engine marketing, landing page optimization, traffic, conversion, testing

The David Armano info-graphic is one of the best representations of “inter-connectedness” I’ve seen.


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What about Pscyho Socialgraphics?

March 28, 2010 by Kathy Drewien · View Comments
Filed under: Social Business - Strategy & Networking 

Beth Kanter’s posts are well researched and always point me to new writers and interesting points of view. The following excerpt is only a short section of an in-depth post on audience analysis frameworks.

In designing for social participation, Adrian Chan urges us to consider user goals and needs — even interests, features, functionality, and adoption.   Best practices and popular ways of using social media guide us in our decisions.   What is also important to consider users psychological motivations and build that into your strategy.   Here’s his suggestions:

Goals and rewards – Consider the kinds of goals you might set and the rewards that may be earned by users who reach them. These might be personal goals and rewards levels, tasks, challenges, or points. Or social goals and rewards, resulting in status, ranking, visibility, lists, features and spotlighting members.

Moods and feelings – Give expressive users ways in which to communicate their moods and feelings. For example, emoticons and gifts, or icons to be used and exchanged with friends or attached to messages and content. These small gestures, while small, can be curiously compelling.

Knowledge and learning – For users interested in research, information, bookmarking, and more search and browse-related activities, provide ways to share discoveries. Capture those learned moments and make them visible — perhaps surface and validate experts and top contributors.

Giving and receiving – For users who enjoy social transactions provide gifts and a means of passing them around privately and publicly. Gifting is a highly social form of communication, and besides being kind, engages a sense of reciprocity in most of us. So it’s naturally contagious.

Helping and assisting – Some users are just naturally good at paying attention to others, and enjoy helping and assisting those with needs or questions. Design ways to surface these needs and create channels by which helpers can pitch in.

Reviewing, recommending, and rating – Users equipped with opinions and a sense of taste can make valuable reviewers and recommenders. Design ways to capture their contributions as social content. This can be designed then into lists, favorite, trends, news and more.

What do you know about the target audience you are trying to reach with your social media strategy?

via Beth’s Blog: How Nonprofits Can Use Social Media

Posted via web from Bits of Orange

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How To Transform Email List Into Twitter Contacts

February 9, 2010 by Kathy Drewien · View Comments
Filed under: Social Networking 

Here’s a quick outline of how to turn a client’s email list into twitter contacts.

It does work, but not always perfectly.  If you have a problem, let me know.

To turn an email list into Twitter contacts, you need:

  1. An email list in an Excel Spreadsheet format
  2. A temporary Gmail or Yahoo! email account
  3. Access to your Twitter account

When you get an email list, open it in Excel.  If you can’t open it in Excel, this procedure won’t work for you.

 

Save the file as a CSV (Comma Separated File) to a location where you can find it again.

Open your internet browser

In Gmail or Yahoo! mail, create a new account just for importing contacts.  If you import into your personal email, you’ll find getting rid of these temporary contacts to be difficult.  You will be able to use this account over and over to find Twitter users, so make sure you remember the password.

Once the account is created, go into the contacts panel and select Import.

Browse to the CSV file you saved from Excel and select it, then Import.

If all goes well, the email addresses will be imported into the account.

Now, switch to Twitter.com and login.

From the top menu, click on Find People.

Click on Find Friends.

Select the email provider from your temporary account.


Enter the login and password for the email account.  Twitter will search for email addresses of its users, and present you with a list of those that match.  Click on the Follow All button to have your  Twitter account follow everyone that has Twitter accounts.

Thanks to Michael Bay (@sherpambay) for the tip!

 

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