Track the Effectiveness of Your Marketing | Money Saving Tip

February 26, 2010 by Kathy Drewien · View Comments
Filed under: Tips & Tricks - Sites, Software, Shortcuts 

money-save-technologyMoney Saving Technology Tip #21

Track the Effectiveness of Your Marketing with Analytics

“Have metrics tracking in place. If my web hosting service doesn’t provide a stats system, or provides an inadequate one, I’d sign up for Google Analytics. It offers more data than some small businesses need, but you can’t beat the price. You need metrics in place at the beginning so you can track all your upcoming marketing efforts.  Cost = Free.”

Matt McGee, Small Business Search Marketing, @mattmcgee

Source: Small Business Trends

 

WordPress Plugins You Need to Know About

October 23, 2009 by Kathy Drewien · View Comments
Filed under: WordPress - Blog Tips, Plugins & How-To 

WordPress plugins enhance the features of sites we work on.  We’re always on the lookout for the best WordPress plugins to better respond to our client’s needs. Here’s a list of a few favorites you may not know about:

Exclude Pages

We often receive client requests on how to hide pages from appearing in navigation bars. Sometimes there are pages you don’t want the public to see, but you still want those pages to be accessible through other posts or pages. That hidden page could be a thank you page, a product download and confirmation page, or a page you only want to show up after the reader has viewed some other page. The Exclude Pages plugin allows you to check a box that lets you include or hide the box from main menus.

Duplicate Widgets

Sidebars have come a long way since WordPress first started being popular. Now, many themes come with multiple sidebars and often not just along the sides of the screen. They could appear in the headers, footers and content areas. The problem is that sometimes, you’re limited in which widgets appear in each sidebar. Wouldn’t it be nice to duplicate a widget instead of only being able to use it once? The Duplicate Widgets plugin lets you do just that. Simply choose which widget you want to duplicate and voila!

Tweet This

The Sociables plugin used to be our preferred social networking plugin of choice, but since then we’ve discovered the Tweet This plugin. In fact, you can see it in action at the end of this post. The buttons are much more attractive and easy to recognize, and the dashboard interface is simple to use, limiting selection to the most popular social networking resources available.

Google Analyticator for WordPress

Don’t want the hassle of adding Google Analytics code to all the pages of your site? Want to get up and tracking quickly? The Google Analyticator for Wordpress plugin automatically inserts the code throughout the site and tracks stats for all outbound links, comment author links, downloads and more.

Page Links To

Many people want to add links to outside sites to their main navigation. A forum, another blog, a sales site… The Page Links To plugin lets you create that link without having to fuss around with figuring out how to get people over to that other site without hand-coding the link in. Point out all you want!

My Page Order

You can set the order of the pages in your main navigation easily by assigning them a number. That means going into each page and manually assigning order. The My Page Order plugin makes assigning page order even easier, giving you the ability to drag and drop pages (and sub-pages) right in your dashboard.

My Link Order and My Category Order

My Link Order and My Category Order allows you to set the order in which links and categories will appear in the sidebar. Uses a drag and drop interface for ordering. Adds a widget with additional options for easy installation on widgetized themes.

Contact Form 7

There’s a lot of contact form plugins for WordPress, and the most popular seems to be the CFormsII plugin. That plugin can do a lot of stuff and really let you design your contact page like a pro, but we’ve also found that CFormsII isn’t that user friendly. The Contact Form 7 plugin offers an easier option for most needs.

WP Super Cache

Now that you’ve got this great list of plugins, you’re going to have to make sure your blog runs at optimal speeds and doesn’t suck too much CPU usage from your host. Too many plugins have the potential to drain a server and bog it down. The WP Super Cache plugin helps alleviate the issue, generating static html files from your blog that make it easier for the server to process, which in turn helps speed up load time.

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