Crafting a Social Business Strategy

June 2, 2010 by Kathy Drewien · View Comments
Filed under: Social Business - Strategy & Networking

: Image by lunaweb via Flickr

A well crafted social business model builds readership over time with a well developed strategy.

A web strategy includes five critical components that are inter-connected:

Technology – hardware, web hosting, web applications, blog software
Information – web analytics, URL tracking, keyword research, reputation management
Content – blogs, Facebook Pages, Twitter, multi-media (images, video, audio)
Community – commenting, interaction, Facebook, Twitter
Internet Marketing – search engine marketing, landing page optimization, traffic, conversion, testing

The David Armano info-graphic is one of the best representations of “inter-connectedness” I’ve seen.

Using Social Media for Lead Generation

March 21, 2010 by Kathy Drewien · View Comments
Filed under: Social Business - Strategy & Networking

Catchin’ Up in the Feed Reader | June 12

June 12, 2009 by Kathy Drewien · View Comments
Filed under: Bloggers Say - Updates from My Reading List

I’m always reading ‘round the web to stay on top of small business trends, social media, and emerging technologies.

By creating News to Use I have a built-in bookmark for stuff that captures my attention. I hope you’ll find some of the posts useful, thought-provoking, and worthy of sharing.

Don’t miss the news. Subscribe to this blog in your feed reader, or use the email subscription box.

Real Estate Internet Marketing: How Successful People Accelerate Their Business to the Next Level. Peter shares a very powerful strategy that if you incorporate into your own business, you’ll gain more freedom, get more done, and accelerate your business to the next level.

All of the attention you think you should be spending on online marketing in the many digital channels and platforms will bring your company zero return if you don’t have a website that is not only nice and easy-to-use, but findable through all of the search engines. Hold Off on Twitter – Fix Your Website First!

How to Be More Human We’re on the social web because we want to connect with other human beings and we want them to act like them. Being human means talking like a human.

What does it mean to make content that causes people to feel something about themselves when they read it, and something about themselves when they share it? Viral Marketing: We Share What Defines Us

Is Fear Stopping You From Being Successful? Fear can keep you from starting your small business. Fear can keep you from expanding your small business. Fear can also keep you from adequately promoting your small business.