Track the Effectiveness of Your Marketing | Money Saving Tip
Filed under: Tips & Tricks - Sites, Software, Shortcuts
Money Saving Technology Tip #21
Track the Effectiveness of Your Marketing with Analytics
“Have metrics tracking in place. If my web hosting service doesn’t provide a stats system, or provides an inadequate one, I’d sign up for Google Analytics. It offers more data than some small businesses need, but you can’t beat the price. You need metrics in place at the beginning so you can track all your upcoming marketing efforts. Cost = Free.”
Matt McGee, Small Business Search Marketing, @mattmcgee
Source: Small Business Trends
Use Inexpensive Online Survey Software for Marketing
Filed under: Tips & Tricks - Sites, Software, Shortcuts
Money Saving Technology Tip #11
Use Inexpensive Online Survey Software for Marketing
“Just because there’s a budget crunch on doesn’t mean that you should skip collecting feedback from your customers. I’ve been using online survey tools to collect customer information and keep me (and my clients) up on what’s most important to our customers. When I only need the most basic information, I use Survey Monkey, but my favorite tool is QuestionPro because they offer more functionality, better analysis and fabulous reports for just about the same amount of money.”
Ivana Taylor, DIY Marketers, @DIYMarketers
Courtesy of Small Business Trends
Are You Asking the Right Questions?
Filed under: Social Business - Strategy & Networking
Recently I was invited to speak about the return of investment (ROI) in social media for today’s business market.
“We are asking the wrong questions”, I emphasized. “We don’t consider our church, our tennis team, our friends homes, book clubs, civic causes and community events as lead generation tools. Nor should we consider emerging technology as lead generation tools.”
Emerging technology allows us to establish connections, build relationships, develop credibility and earn trust. The fundamentals of business marketing has not changed.
Have you read these?
- The Basics of Social Media ROI
- 6 Must Read Posts about the ROI of Social Media
- Social media ROI can be entertainment
Thanks to Duct Tape Marketing for bringing this video to my attention.
