Track the Effectiveness of Your Marketing | Money Saving Tip
Filed under: Tips & Tricks - Sites, Software, Shortcuts
Money Saving Technology Tip #21
Track the Effectiveness of Your Marketing with Analytics
“Have metrics tracking in place. If my web hosting service doesn’t provide a stats system, or provides an inadequate one, I’d sign up for Google Analytics. It offers more data than some small businesses need, but you can’t beat the price. You need metrics in place at the beginning so you can track all your upcoming marketing efforts. Cost = Free.”
Matt McGee, Small Business Search Marketing, @mattmcgee
Source: Small Business Trends
Money Saving Tip | Use ExpertClick for Public Relations
Filed under: Tips & Tricks - Sites, Software, Shortcuts
Money Saving Technology Tip #20
Use ExpertClick for Public Relations
ExpertClick makes it easy and affordable to get news releases out into the market with its NewsReleaseWire.com service. This feature alone makes the service worth the cost: 52 news releases a year are included, without per-release charges, which is a substantial savings over traditional press release distribution services. ExpertClick could pay for itself in 2 or 3 news releases.
Source: Small Business Trends
Set Up an Easy Website Using Automated Systems
Filed under: Tips & Tricks - Sites, Software, Shortcuts
Money Saving Technology Tip #19
Set Up an Easy Website Using Dreamhost’s Automated Systems
“Easy way to set up a website…. Sign up for Dreamhost. They offer a one click install for WordPress. You get a free domain name and lots of themes to choose from already installed for only $8.95 a month.”
Tim Grahl, Out:think Web Development and Design, @timgrahl
Source: Small Business Trends
