Sharing What We Know

April 29, 2010 by Kathy Drewien · View Comments
Filed under: Social Business - Strategy & Networking 

Yesterday I participated in one of my favorite activities – sharing what I know and love about WordPress with people interested in using today’s technology to grow their business. The atmosphere was upbeat, energetic and generous.

I’m talking about the Real Estate BarCamp in Nashville which was attended by some of the best and brightest agents across the country. Everyone was an active participant and eager to share their experience with others.

Social community business marketing in action.

real estate barcamp nashville 2010 logo

Take time to find an upcoming social media event near you and mark it on your calendar today!

 

SEO Tag Cloud Widget and More Plugins

January 19, 2010 by Kathy Drewien · View Comments
Filed under: Tips & Tricks - Sites, Software, Shortcuts, WordPress - Blog Tips, Plugins & How-To 

SEO Tag Cloud Widget – Love ‘em or hate ‘em, a lot of people use tag clouds on their blogs.  Since their inception they have been fairly unreadable by search engines, but with this plugin they will be converted to an SEO-friendly HTML markup that can be indexed.

SEO Title Tag – Your tags are an important part of your site for making sure that search engines know where to place your posts, and SEO Title Tag focuses exclusively on this.  Unlike some other plugins, and WordPress itself, this extension will allow you to add tags to your pages, your main page and even any URL anywhere on your site.

Simple Tags – An extremely popular plugin that focuses on helping you choose the best tags for your posts by offering suggestions, auto-completion of tags as you type, an AJAX admin interface, mass tag editing and a whole lot more.

Sitemap Generator – This is a more customizable sitemap generator than most with options to support multi-level categories and pages, category/page exclusion, permalink support, choices on what to display, options to show number of comments and more.

TGFI.net SEO WordPress Plugin – This particular plugin will do most of the usual SEO work of optimizing titles and keywords, but it adds a unique twist as it is mainly directed at people who use WordPress as a CMS.

What did we miss? Let us know in the comments.

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20 Questions to Answer Before You Install Your WordPress Site

January 12, 2010 by Kathy Drewien · View Comments
Filed under: Social Business - Strategy & Networking 

wordcamp-atlanta-logoWordCamp Atlanta answered questions about WordPress

WordCamp is a conference type of event that focuses squarely on everything WordPress. Everyone from casual end users all the way up to core developers show up to these events.

Presentations at WordCamp Atlanta covered design, development and content for beginner, intermediate and advanced WordPress users.

Several people I met at WordCamp Atlanta are not yet using WordPress. They have creative ideas and stories to share, and are attracted to the open source platform — the support of the WordPress community.

It’s easy to install WordPress and dive into blogging. Install and write. Easy-peasy.

Now, some of us are stepping back to consider more strategic questions.

Who am I? Where am I going? Why?

Seth proposed a list of questions we need to answer before we spend money on a website. WordPress is free, so we get started first, ask questions later. To be successful we must answer these strategic questions:

  1. What is the goal of the site? In other words, when it’s working great, what specific outcomes will occur?
  2. Who are we trying to please? If it’s the boss, what does she want? Is impressing a certain kind of person important? Which kind?
  3. How many people on your team have to be involved? At what level? Who are they?
  4. Who are we trying to reach? Is it everyone? Our customers? A certain kind of prospect?
  5. What are the sites this group has demonstrated they enjoy interacting with?
  6. Are we trying to close sales? Are we earning permission to follow up?
  7. Are we telling a story?
  8. Are we hoping people will watch or learn?
  9. Do we need people to spread the word using various social media tools?
  10. Are we building a tribe of people who will use the site to connect with each other?
  11. Do people find the site via word of mouth? Are they looking to answer a specific question?
  12. Is there ongoing news and updates that need to be presented to people?
  13. Is the site part of a larger suite of places online where people can find out about us, or is this our one sign post?
  14. Do we want people to call us?
  15. How many times a month would we like people to come by? For how long?
  16. Who needs to update this site? How often?
  17. Does showing up in the search engines matter? If so, for what terms? At what cost? Will we be willing to compromise any of the things above in order to achieve this goal?
  18. Will the site need to be universally accessible? Do issues of disability or language or browser come into it?
  19. How much money do we have to spend? How much time?
  20. Do we  understand ‘everything’ is not an option?

What’s your experience? Did you dive in and start writing? Is your site a strategic decision? Let’s talk about it in the comments.

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