Track the Effectiveness of Your Marketing | Money Saving Tip

February 26, 2010 by Kathy Drewien · View Comments
Filed under: Tips & Tricks - Sites, Software, Shortcuts 

money-save-technologyMoney Saving Technology Tip #21

Track the Effectiveness of Your Marketing with Analytics

“Have metrics tracking in place. If my web hosting service doesn’t provide a stats system, or provides an inadequate one, I’d sign up for Google Analytics. It offers more data than some small businesses need, but you can’t beat the price. You need metrics in place at the beginning so you can track all your upcoming marketing efforts.  Cost = Free.”

Matt McGee, Small Business Search Marketing, @mattmcgee

Source: Small Business Trends

 

Catchin’ Up in the Feed Reader

June 22, 2009 by Kathy Drewien · View Comments
Filed under: Bloggers Say - Updates from My Reading List 

I’m always reading ‘round the web to stay on top of small business trends, social media, and emerging technologies.

By creating News to Use I have a built-in bookmark for stuff that captured my attention.

Don’t miss the news. Subscribe to this blog in your feed reader, or use the email subscription box.

Using social media sites like LinkedIn, Facebook and Twitter, Karyn Greenstreet asked people to recommend their favorite books on email marketing. By far the most popular answer was “Email Marketing: An Hour A Day” by Jeanniey Mullen. Here’s the rest of the suggestions

Are you an Outlook email hoarder? Then, you must read Maintaining Outlook’s PST Data File. Learn how to reduce the size of your inbox without deleting email messages.

Speaking of email… PC Magazine shares An Unofficial User’s Guide to Gmail.

No doubt about it. Getting real estate transactions to the closing table these days is tough! Negotiation is the #1 skill you need to succeed. Are you ready to master the secrets of becoming a master negotiator?
BONUS: Get a free autographed copy. Simply leave a comment telling me why you would benefit from owning a copy of Create a Great Deal: The Art of Real Estate Negotiating.

One of my personal gifts (talent, ability) is empowering others. Here’s a quick read from Chris Brogan “thinking about how empowering people matters so much more than marketing to them.” Can you empower more than you market?


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