Money Saving Technology Tip #21

Track the Effectiveness of Your Marketing with Analytics

“Have metrics tracking in place. If my web hosting service doesn’t provide a stats system, or provides an inadequate one, I’d sign up for Google Analytics. It offers more data than some small businesses need, but you can’t beat the price. You need metrics in place at the beginning so you can track all your upcoming marketing efforts.  Cost = Free.”

Matt McGee, Small Business Search Marketing, @mattmcgee

Source: Small Business Trends

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Join me for a glass of sweet tea and share the blog posts and Twitter links that caught my attention this week.

Run a Google search on “social media ROI” and you’ll get 1,140,000 results. So, starts Tim Walker’s post Social Media and the Acid-Bath of ROI. “The good news is, much of what you can do in social media today is cheap. That low “I” means that if you can hit even modest “R” numbers, your ROI gamble will pay off.”

Matt Cutts notes “WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)” Slide #12. That really captures the essence of why WordPress is so popular – especially with beginning or casual bloggers. A blogger can get plugins and tools to get the maximum search engine optimization for their blog – but the mere choice of WordPress hits 80% of the SEO needs and all the other heavy lifting is to get that final 20%. ~ David Silversmith

When you’re an independent consultant, eventually you’ll experience one or more of the “negotiating tactics” hilariously illustrated in The Vendor – Client Relationship.

So you want a Facebook Fan Page for Your Nonprofit? Here’s the Scoop! The piece provides 16 tips for setting up your fan page and some good nitty-gritty how-to information.

One of the most important parts of being an online entrepreneur is maintaining an intellectual edge. 20 Must-Read Blogs for Online Entreprenuers introduces 20 useful, thought-provoking and potentially lucrative sources of news and ideas.

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