Learning to Fly!

“When you come to the edge of all the light you have known, and are about to step out into darkness, Faith is knowing one of two things will happen – there will be something to stand on, or you will be taught how to fly.” “Jonathan Livingston Seagull” by Richard Bach LEARNING TO FLY! [...]

How Not to Kill Your Visitors Before They Become Customers – Avoid Ambush at High Noon

Your goal for website visitors is to make a purchase, complete a lead form, sign-up for an email list, make a phone call, or conduct another measure of engagement. Your web marketing efforts, no matter how effective at drawing visitors, will struggle endlessly if your website is not effective in converting visitors to your desired [...]

Move Mountains, Tell Stories

“Even my best girlfriends don’t get what I’m doing for a living!” My girlfriends are not dummies. Most of these women have “smart” phones and know how to text—a necessity if you are the mother of teenage children. They are on Facebook. One girlfriend meets my definition of being tech-savvy. And yet… We don’t speak [...]