Strategy is Critical to Social Business Success
It’s my firm belief that strategy is critical to business success.
Many small business owners approach their online business development the same way we name our pets. We buy them, live with them a while, and then decide on a name that fits the personality.
Contrast that approach to the way we name our children. We learn we are pregnant, then deliberate over family names, popular names, boy names, girl names, trendy names, names in books and come to a decision that makes sense for us.
No matter which “naming” approach we take to online business growth, a strategy that makes sense for our business must be developed and implemented to succeed. A well organized approach helps us:
- Deliver on time
- Stay in budget
- Give users what they need
- Please our clients (and ourselves)
- Rally everyone around a vision
- Build a cohesive experience
- Minimize revisions
What naming model do you follow?
Photo Credit: Alex Osterwalder
The pet/baby naming analogy deserves credit, and yet I failed to save the original post. If you know the author, please comment.
Using Social Media for Lead Generation
How High Is YOUR Bar Set?
The excerpt below is from Mack Collier’s blog.
The post struck a chord with me tonight as I reflect on our day, our week and my new journey in Community Sherpa.
I share it with you as an example of a good blog post:
- A strong headline draws me in with an open-ended question
- A compelling story evokes emotion and triggers personal memories
- An image supports the compelling headline
- A call to action invites me to try something new
I think the lesson is to remember that you sometimes need to lower the bar to encourage interaction. It could be on your blog, your community site, Twitter, where ever. Believe it or not, there really ARE people out there that have never left a comment on a blog. AND some of them are a bit intimidated at the idea. Read the full story…
Are you moving the bar?
