7 Simple Steps to Improve SEO

May 26, 2010 by Kathy Drewien · View Comments
Filed under: Social Business - Strategy & Networking 

Improve your search engine optimization (SEO) today in seven simple steps.

Search Engine Optimization

Image by Hobo! via Flickr

  1. Find keywords.  Pick a list of words relevant to your business. Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words.


  2. Put keywords in Page Title. The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page.  Put your keyword or phrase in the title, keep it short.


  3. Put keywords in Page URL.  Google and other search engines also use the text of the URL of the page to determine the content of the web page.  You should use your keyword or phrase in the URL of the web page.


  4. Put keywords in Meta Data.  While the page Meta Data (Page Description and Keywords) are not nearly as important as they used to be, they still count.  Take advantage of them by putting your keyword or phrase there.


  5. Put keywords in your H1 text. The H1 to H6 tags are used to define HTML headings. H1 defines the largest heading and H6 defines the smallest heading. There should only be one H1 tag on your site – the name of your business or the name of the page or the name of the article. The following tags are secondary; much like the outline for a class term paper.


  6. Use keywords in the page content.  Putting keyword phrases in your page content also signals to search engines that the page is actually about the keyword and should show up in search results.


  7. Monitor your rank. Give the search engines some time to do their thing (couple days) and then keep checking your rank to see what happened and track your progress.
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How Social Media Information Explosion Counts

December 10, 2009 by Kathy Drewien · View Comments
Filed under: Social Business - Strategy & Networking, Tech Gadgets - Shiny Gizmos A Plenty 

What follows is my comment in response to a thought provoking post.

I do love this sexy widget.

My first reaction is to wonder how any of us are ever “discovered” in the overwhelming amount of information being shared in seconds. Certainly keywords for our target market play a major role in search engine results. And yet…

I believe filters and connections are equally – if not more – important.


Personally, I’m led to new information, new insights, new ideas, new businesses, new clients, new friends as a result of my online connections with people such as yourself, James.

I was not in search of a winery, yet I was led to one located in a beautiful setting in North Georgia. The concept of a Social Media Count widget never crossed my mind until I was personally invited to share my comments here.

I’m excited by the cultural revolution of communication inherent in social media as much as I am excited by the social business aspect. If you believe, as I do, consumers do business with those they know and trust; then search is not the primary variable in the equation.

Connection is critical.

Gotta tell you tho’…
If I can’t connect with a business, social network or an individual using my BlackBerry, they are invisible.

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