Is Social Media a Good Thing?

butter-knifeHow can social media be good or bad? It’s a tool.

Tools are neutral, in my opinion.

I believe the better questions are:

  • What am I trying to accomplish?
  • Does the functionality of this tool enhance my strategy?
  • Can I use this tool to work faster? Smarter? Deeper? Wider?

A butter knife is also a tool.
Sometimes, a butter knife substitutes for a screwdriver; rarely as a hammer.

So, is a butter knife good or bad?