“We want to find the buyers,” my client responded when I asked about the goals for their blog.
Let’s flip the statement. What if we want the buyers to find you? How would that impact your content strategy?
For the next two hours we explored the differences among their buyers: motivation, budget, lifestyle, demographics.
Conversation shifted from a push/sell mindset to pull/buy; from it’s all about me and my need for business to service and problem resolution.
The clients were frustrated and disillusioned when they scheduled the consultation. They left with passion, excitement and a plan of action.
What’s your goal? How would shifting words around change your point of view? Will it make a difference in your content?
Photo Credit: Gibson Regester
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