Recently I was invited to speak about the return of investment (ROI) in social media for today’s business market.
“We are asking the wrong questions”, I emphasized. “We don’t consider our church, our tennis team, our friends homes, book clubs, civic causes and community events as lead generation tools. Nor should we consider emerging technology as lead generation tools.”
Emerging technology allows us to establish connections, build relationships, develop credibility and earn trust. The fundamentals of business marketing has not changed.
httpv://www.youtube.com/watch?v=nXG7zYWKHGU&feature=player_embedded
Have you read these?
- The Basics of Social Media ROI
- 6 Must Read Posts about the ROI of Social Media
- Social media ROI can be entertainment
Thanks to Duct Tape Marketing for bringing this video to my attention.
